SEO is changing.
Until now, when we thought about web positioning, we thought about Google. But with the rise of Artificial Intelligence systems like ChatGPT, Gemini, or Claude, the way people search for information has radically changed.
If you want your brand or website to appear in the responses of these AIs, there's a new tool you need to know about: the llms.txt file.
The llms.txt file can be easily added to your website and will help your brand, products, or services rank better within the large language models used by millions of people every day.
Our Hosting gives you the freedom to tailor your website to your brand and goals.
llms.txt?It's a file very similar to the well-known robots.txt, but specifically designed for Artificial Intelligence systems.
Its purpose is to indicate what information you want to highlight and share with LLMs (Large Language Models) like ChatGPT. In other words: it’s your chance to tell them “this is what I want you to know about my company.”
When an AI scans a website, it might encounter menus, code, or complex structures that make it harder to access the relevant content. The llms.txt file acts as a guide: it provides a clear, summarized, and optimized structure of your content so these platforms can easily understand and feature it in their answers.
If you run an online store → highlight product categories and descriptions.
If you have a corporate website → highlight services, values, and your team.
If you have a blog → highlight key topics, authors, or relevant categories.
Just like with the robots.txt file, if you don’t have llms.txt or it’s misconfigured, AIs might ignore your website.
And that means, when someone asks ChatGPT for recommendations about a service like yours, your company might not appear.
So the answer is YES, it is VERY necessary to have one.
Creating this file is easy. You can:
Do it yourself using a Markdown guide.
Use external tools like WordLift or Firecrawl to generate it automatically.
The file must be accessible at https://yourwebsite.com/llms.txt, follow a simple structure, and contain only the information you truly want to highlight.
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llms.txtDo you want your brand to appear in ChatGPT, Gemini, or other platforms? You need to be there too.
The future of SEO is already here. Are you ready?
llms.txt with SW HostingDo you want your brand to appear in ChatGPT, Gemini, or other platforms? Then you need to be there too.
