How your domain is perceived by mailbox providers is key to the fact of email delivery criteria, as they use the reputation of your domain to make decisions on whether your outgoing messages should finally be delivered or not. If the reputation obtained is optimal, mail managers and content indexing bots for search engines will trust your content and will not label your sent emails as spam. Reputation is determined by tracking the recipients of your domain in an email, and how that message performs in the inbox, using algorithms for scoring. If, after a check, your domain has a good score, messages will be less likely to be labeled as spam. It is important to know that a domain does not have a single source of reputation, as each recipient has its own way of evaluating it.
For example, your mail may be delivered well to a Yahoo mailbox, but it may not reach a Gmail mailbox. When we talk about domain reputation, we mean all the domains that are associated with your domain name. These can be subdomains or aliases, sender addresses, signatures DKIM or links and headers included in your emails.
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They may seem like the same concepts, but they are not the same. Domain reputation is a measure that determines the identity of who is sending the email, while IP address reputation gives us where the email is coming from. Domain reputation is the measure that determines who is sending the email, while IP address reputation shows where the email is coming from. IP reputation can vary depending on the type of IP you use: shared IP or dedicated IP. It would be incorrect to treat domain reputation and IP reputation as different concepts. If the IP has a good reputation, but the domain reputation is affected, the reputation score will be lowered. Similarly, if the domain has a perfectly good reputation, but the IP reputation suffers, the overall score will suffer. Commonly, ISPs focus more on the IP reputation, while mail providers and mail service providers pay more attention to the domain's reputation.
Google Postmaster Toos: With a Gmail account, and accreditation that you are the owner of the domain, you will have a reputation analysis of your domain.
Talos Intelligence: Using your domain, IP, etc., search for the number of emails sent and their status. In case you have not sent many emails, it will not have a record of your reputation.
Senderscore: Free of charge, it can give you the reliability of the IP address of an email sender.
MXToolbox: You can get information about who is sending email from your domain, the reputation of the IP's and their location, as well as show you if your domain is blacklisted.
Barracuda: Both with the IP and your domain. Barracuda uses a real time database to classify IP addresses if they have a good or bad reputation.
Of course it can. In order to improve the reputation of a domain, a series of reputation recovery processes are required.
Pause ongoing email marketing campaigns
Stopping sending campaign emails will keep your reputation from getting worse. Take advantage of this pause to find out why your domain reputation has gone down, and the cause of the low deliverability of your emails.
Send personalized messages To improve your reputation, it is advisable to send daily e-mails from your own mailbox to known contacts or other mailboxes. Compose each message so that it is unique and personalized. In this way, spam filters will be able to check that the sender is not a bot or an email automation tool. Avoid overly advertising emails, also words like offer or free, for example.
Ask your recipients to report compliant emails that are not SPAM
If, when sending your emails, they arrive in the junk mail or SPAM directory, ask your recipients to report them manually as not spam. Normally, this can be done from the inbox by marking that email and clicking on the "Not Spam" option. This action would be a signal to the email provider that the emails sent by you are legitimate and should go into the main inbox.
Mail Authentication with DMARC, SPF and DKIM These records can prevent phishing. They give more security to the servers receiving your mail, in order to avoid being labeled as a possible spammer.
With our own reasoning and criteria, we can prevent our domain from having a bad reputation. Avoid typical spam words, since they set off all the alarms of the scoring system, sending commercial communications on a regular basis will also damage the reputation of your domain. Also guarantee that your communications are sent to email addresses that have explicitly given their consent, because if the user who receives it did not give his consent, he will report it and will probably move it to spam. Remember that the way users interact with an email will influence your reputation.
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